Chino, the Album Launch May 24, 2011

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Not relying on solely older means of marketing his album Chino, singjay Chino McGregor hosted his own social media listening party at the Big Ship studios to get the buzz popping around the album's May 24 release.

Social networking sites and got a sneak peek from social media insiders from the listening party, as persons tweeted their views on the album, track by track. Last Wednesday night, popular twitter persons Toniann Lindo, Wayne Jones Jr, as well as, Skkan Media Entertainment, Miss Jamaica Universe Yendi Phillipps, singer Denyque, Laden, Shema, Stephen McGregor and STAR of the Month Chino were all present to share in the excitement.


The listening party was streamed live online as fans logged on to their computers to hear the songs, some of which have never been heard before. Representatives from Guinness were also present at the studio doing give-aways as Chino soon kicked off the night by giving a little introduction to each of the songs.

The album started off with known hits such as From Mawning and Protected as Chino commented, "this song is wid me and Di Genius, di baddest producer in dancehall and reggae music." The recently released I Am followed after which Yeah Yeah from the Pepper rhythm. Then it was on to the new songs such as Badness which Chino explained was recorded live at Tuff Gong Studios, and was a big hit with those present.

Another exclusive was God Nah Sleep as Chino explained, "This is probably one of my favourites if not my favourite from the album. It's a deeply story telling song, two verses, with two different (but) similar stories ... listen keenly to every single lyric." Another song which got a strong forward from persons at the listening party was My Soul which talks about persons selling their souls for fame.

More popular songs followed such as Ruff It Up, Before Dem Gone and another new song Driving Me Insanewhich features Denyque. Driving Me Insane has a Shabba-like sound, which Chino says he wanted to make the first release but was outvoted.

Judging by persons who followed the response on twitter and facebook, the social media listening party was a huge success. A pleased Chino reminded fans online that the album is available for pre-order on iTunes

Want to be a part of the launch of Chino's upcoming album?

The Big Ship artiste will be launching his album on Tuesday, May 24 at Devonshire, Devon House. To win two passes to the launch and a VIP table as the special guest to Chino's album launch, all you have to do is answer the following questions!

1) What is Chino's real name?

2) What are the titles of the two albums he released in Japan?

3) What is the name of his upcoming album?

4) What do you love most about Chino and his music?

Email your answers to:!

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