What happen to Reggae music buyers


What is wrong with the Reggae music producers? How come they are not aggressively marketing the music? Well we think that’s the case anyway as the latest figures show that Reggae albums released in 2010 undersold 2009 albums and experts want better marketing to resurrect the industry.

The sales were so bad that only three albums released in 2010 made the top 10 selling reggae albums list, according to Billboard data on the US market. The rest of the top 10 was led by albums released in 2009. Albums rarely chart beyond a year which meant that 2010 albums couldn't even outsell the residual sales from 2009 albums, which were hurt by the global recession.

The three 2010 albums that made the list included: Distant Relatives by Damian Marley and Nas, which ranked No 1 — selling some 57,000 copies in the US for its first week; Hold You by Gyptian at No 8 and The Green by The Green Band at No 9.

Outside of the US, singles Hold You by Gyptian and To The Top by German deejay Gentleman and singjay Christopher Martin were the few 'local' dancehall singles for 2010 that charted heavily in the top-10 on iTunes Reggae charts amongst 22 countries.