Shaggy to host Vibe International Music Festival & Lifestyle Conference

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International recording artiste Shaggy will be the host and ambassador of the Vibe International Music Festival and The Lifestyle Conference, which is scheduled from May 25 to 30, 2011 in Montego Bay, St. James.

The event will be chaired by hip-hop pioneer and mogul Russell Simmons and will be presented by the Peter Thomas Entertainment Group (PTEG), whose CEO is Peter Thomas – a renowned entrepreneur and owner of the Uptown Restaurant and Lounge in Atlanta.

The Vibe International Music Festival and The Lifestyle Conference will be the "ultimate exposition, conference, interactive and music festival on the planet", according to an advertisement in the December 2010/January 2011 issue of Vibe magazine,

"A five-day multi-platform event in paradise, the vibe international music festival & the lifestyle conference combines cutting edge information sessions, legendary networking and entertainment events featuring the world's greatest music artists representing all aspects of urban culture and music on the beautiful island of Jamaica," the add continued.

The festival/conference is expected to feature an interactive Mic Check Talent Competition and showcases for unsigned artists.

The event is speculated to be the largest gathering of A&R representatives on the planet and will address issues such as digital downloads, fashion branded and mobile entertainment.