Grace Silvera end JCDC tenure; not returning to Red Stripe

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Grace Silvera has completed her interim posting with the Jamaica Cultural Development Commission (JCDC), but Red Stripe Jamaica says she will not be taking up her old job with the beer company.


The disclosure came in a joint release commending Silvera for the work she did as executive director of the JCDC.


"After a 15-year career marked by significant achievements in interna-tional marketing and communications with Red Stripe, I thank Grace Silvera for her tremendous contribution to the business," said Alan Barnes, managing director of Red Stripe.


"I've really enjoyed my year of serving Jamaica. I thank everyone at the JCDC, Red Stripe and Diageo, for making this possibility a reality. I will remain a lifetime ambassador for Red Stripe and have enjoyed my 15 years unreservedly," Silvera said in the statement.


Silvera was seconded from the beer company last year to serve a one-year term with JCDC as its executive director. Her task was to help revitalise the national cultural programme.


Silvera's last public JCDC event was the launch of the agency's newly created website. During her tenure, an agreement was sealed with Claro Jamaica for an annual J$60-million sponsorship.


"She has done a fantastic job leading the development and operationalisation of the JCDC strategic development plan. She's been an outstanding leader, who has used her exceptional skills to help to build up this important cultural institution, which is at the centre of our cultural development strategy," said Olivia Grange, minister of youth, sports and culture.


At Red Stripe, Silvera last served as head of international marketing at the date of secondment - a job that was taken over by Marguerite Cremin.

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