London based producer Curtis Lynch, of Necessary Mayhem Records, is riding high from the buzz of "August Town" -- a song that he produced for the soulful.
Reggae crooner Etana. Although Etana has a wealth of red-hot Reggae music on the rise, "August Town" has exploded in Europe.
"August Town," the lead single on Lynch's "Inner City Lady" riddim, propels Etana outside of her soul-infused rootsy style of music -- introducing her to dubwise -- a sub-genre of Reggae that is heavy on drum, bass and dub effects with very sparse rhythm. Based on the overwhelming response to "August Town" in Europe, it's clear that the Curtis Lynch/Etana combination could possibly result in a number one song.
To further display the success of "August Town" in Europe, the single has touched down on numerous charts including dubvendor (England's Choice FM), soundquake (Germany) and Riddim (Germany). Additionally, many Radio and club DJs through out Europe find
"August Town" to be a powerful record, one that speaks to their listeners. In the Fall, Etana went to England to promote "August Town" and other new music, which sparked the interest in the single.
Scores of Reggae music fans have embraced "August Town" for it's piercing social commentary and Etana's silky smooth vocals. And of course, the massive have taken to the raw and edgy dubwise riddim that "August Town" is built over. Although "August Town" is an isolated incident in Etana's community, it speaks to people all over.
"The thing about 'August Town' is that its real and heartfelt," says the song's producer Curtis Lynch. "Real Reggae fans can relate to this tune because it reminds us of what's going on in and around Jamaica and worldwide." "The day the events in August Town took place Etana came to the studio with them fresh in her mind and I wanted to capture these feelings.....this tune just has all of the ingredients for it to continue rocking Europe for years to come and it stays true to Etana and what she stands for," adds Lynch.
In addition to "August Town," Lynch produced the lover's rock tune "Heart Broken" for Etana. This new single, which is a riveting love song over a slower paced dubwise track, is also making an impression in Europe. Notably, "Heart Broken" recently made it's debut on the dubvendor chart.
Curtis Lynch is one of Europe's most visible Reggae music producers. Over the years, he has produced for many great artists. Describing himself as someone blessed with a hunger to achieve, Lynch regularly lends his talents to established artists and newcomers. His discography speaks for itself. Proudly, Lynch runs Necessary Mayhem Records, one of Europe's biggest Reggae labels, and the online music portal www.reggaesoundnetwork.com.